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Key messages
Wine is food:
In cultures around the world, wine is part of a sustainable cuisine and socialization associated with mealtimes, holidays, family gatherings and religious observances.
Wine is a sustainable agricultural product:
Wine comes from the earth and, farmed and produced responsibly, helps maintain healthy farmlands and agricultural communities.
Wine is historical:
Since biblical times (and before), wine has been part of history and cultures from around the world.
Wine is social:
Religious gatherings, family celebrations and romance the world over are all celebrated with wine. Wine is part of our social fabric; wine brings people together.
Wine is good economics:
Wine has a positive economic impact in countries around the world, creating sustainable jobs starting with grape cultivation and continuing through viniļ¬cation, and production of wine.
Wine is discovery:
Virtually or literally, you can travel the world in a glass of wine, learning about different cultures, topographies, cuisines and cultures. From Patagonia to Porto, from Sicily to Santorini, the world of wine is diverse, enriching and beautiful.
Wine is artisan:
Wine grapes are grown by farmers working the land, and wine is made by winemakers dedicated to their craft.
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